A table of simple, real food: roasted vegetables, grains, fish and fresh herbs.

A movement, not a diet

EAT REAL.
FEEL BETTER.

Ultra helps you eat less ultra-processed food, discover great whole-food recipes and stay consistent.

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What is Ultra?

Meet Ultra.

Ultra is your personal food and fitness companion, designed to make eating better easier.

Real-food recipes

Hundreds of whole-food meals you'll actually cook.

AI food coach

Ask anything. Get a decision, not a lecture.

Ultra Points

One simple score for how real your food is.

Meal planning

A week of dinners planned in a minute.

Progress tracking

See consistency build, week by week.

Meal sketches

Turn meals you're proud of into shareable posts.

Why Ultra?

Eating better shouldn’t be complicated.

Most people already know they should eat better. The difficult part is knowing what to cook, making good choices every day and staying consistent.

Ultra brings those things together in one simple experience — recipes you’ll actually cook, a coach who helps you decide, and one simple score that shows your progress.

Real food. Fewer decisions. A better week.

The Ultra Diet

Eat more real food. Eat less ultra-processed food.

That’s the whole diet. No banned foods, no weighing, no starting again on Monday. Ultra isn’t about perfection — it’s about making better food choices consistently.

Ultra Points are the simple system behind it: every meal gets one number showing how real it is, so you always know where you stand.

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How points work

Whole, unprocessed food+3
Home cooked from scratch+2
Vegetables on the plate+2
Lightly processed staples0
Ultra-processed food−3

Scores are guidance, not judgement. A low-point day is just a day.

The Kitchen

Real food you’ll actually want to eat.

Seasonal meals, high-protein dishes and easy dinners — built around real ingredients.

Seasonal meals
Whole-food recipes
High protein
Meal prep
Easy dinners

Lemon & herb roast chicken, honeyed roots

60 min

Mediterranean Bowl

35 min

Greek Yoghurt & Berry Bowl

5 min

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Ultra Coach

What should I eat tonight?

You’ve had two big days — let’s go light and high protein. Salmon, greens and rice, 22 minutes. Want me to add it to tonight and update the shopping list?

Yes please.

Done. It’s in your plan and the list is ready.

The Ultra Coach

Your food coach, whenever you need it.

The Ultra Coach helps you make practical food decisions. Ask it anything, any time of day, and it answers with something you can actually cook.

“What should I make for dinner?”
“Give me a high-protein meal.”
“Plan my meals for next week.”
“I've had a bad day with food. What should I do?”

Talks like a friend, never a drill sergeant.
Learns your tastes, your household, your week.
Actually changes your plan — not just advice.

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Ultra Points

Make better choices. See your progress.

One number instead of calorie counting. Log what you eat and Ultra shows how real your week has been — so consistency becomes something you can actually see.

Ultra Points are a guide to food quality. Ultra isn’t medical advice and doesn’t promise weight-loss results.

This week

68 avg

Five real-food days out of seven. That’s a good week.

Meal Sketch

Eat it. Sketch it. Share it.

Turn the meals you’re proud of into shareable Ultra posts.

1. Take a photo
Snap the plate in front of you.
2. Create your sketch
Ultra reads the meal and scores it.
3. Share it
A clean Ultra card, ready to post.

PUT THE U IN ULTRA

A plate of salmon, greens and grains, sketched by Ultra. — Meal Sketch
Salmon, greens, grains
+8 ptsReal food, cooked at home.

The Ultra lifestyle

That’s Ultra.

Cooking, running, training, walking, meal prepping, eating with the people you love. Ultra isn’t about being perfect. It’s about making better choices, more often.